Expertise and Network / Our experts

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The experience and expertise of our experts is as diverse as their background and the location they are living in. Many of them have served as officials in government and international organizations, other have worked as consultants for many years. Many have a broad political background and have spent their careers in resolving trade issues, other have deep sectorial expertise that allows them to formulate technical solutions to mainly political problems.

What brings them together is their joint belief that promoting trade is in everyone’s interest, that more intense regulatory collaboration can eliminate many trade barriers, while respecting cultural differences is key to moving the global trade agenda forward !

We invite you to meet our experts !


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Alexey Petrenko

Russian, organic chemist, broad perspective on the region of the former Soviet Union regarding food legislation, also specializing in legislation of the Eurasian Economic Union of Russia, Belarus and Kazakhstan, extensive experience with assisting US and EU businesses in the region including partnering with the US-Russia Business Council and the American Chamber of Commerce.

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Andrew McKenzie

New Zealand, veterinarian, former Chief Executive of the New Zealand Food Safety Authority, guru on global, regional and bilateral regulatory cooperation in the food safety area, lead figure in the OIE and SPS context, has negotiated access for New Zealand food exports to almost any country in the world.

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Angus Cameron

British, pharmaceutical expert, management of new product programs, focus on clinical trials and marketing authorization procedures in Europe and the US, extensive experience with building regulatory cooperation programs between different regulatory agencies.

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Christian Hierholzer

German, public affairs consultant and former European Parliament policy advisor, long standing experience of advising organizations from across different sectors on EU environment and energy related policy and regulatory issues, broad experience at the interface of trade and energy and environment.

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Christina Kaul

Austrian, former member of staff to European Agriculture Commissioner Franz Fischler, political crisis management on food-related trade issues, lead an international NGO coalition on animal welfare standards, member of the European Commission delegation to the WTO Ministerial in Cancun, consultant.

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Conrad Jarzebowski

US, strategic communication counsel with focus on corporate positioning, reputation management and thought leadership, vast experience with media strategies around high profile events like the World Economic Forum and UN Summits, worked on profiling of CEOs and corporate positioning of big corporations in developing economies.

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David Schwartz

US, scientific product defense expert in the pharmaceuticals, medical device and dietary supplements area, with a PhD in Neurosciences from Princeton.

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Joe Huggard

Irish, chemical engineer with long consultancy experience in Europe, the US and Latin America, working at the interface of science and policy, politics and media. Organization and management of scientific conferences and scientific expert panels on difficult regulatory issues. Experience with transatlantic regulatory cooperation in the pharmaceutical and chemicals area.

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Lars Hoelgaard

Danish, former European Commission Deputy Director-General in Agriculture, EU spokesman in the WTO SPS Committee and EU veterinary negotiator, adviser to Commissioner Hedegaard on climate change and agriculture, adviser to Farm Europe the leading European think tank on policies for the food chain.

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Marc de Fleurieu

French, communication strategist, worked with the Brookings department of economic studies, focus on development policy and capacity building, mastermind of the European Development Days, Europe’s largest forum on international cooperation.

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Pushpanathan Sundram

Singapore, former Deputy Secretary General of the ASEAN Economic Community (AEC), one of the architects of the AEC and steering in the initial years its implementation, negotiated ASEAN free trade agreements with partners such as China, Japan, South Korea, India and Australia and New Zealand. In-depth connoisseur of ASEAN policies, agreements, regulations and processes with an extensive network within ASEAN.

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Simon Pettman

British, extensive experience across Europe and Asia and globally in building regulatory, political engagement and reputation management strategies, worked a lot on advising regional groups on approaches to harmonization of standards and regulation in the food and health sectors.